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With technology rapidly evolving on the daily, businesses are always looking for fresh, relevant, and efficient ways to reach customers and promote their products or services. Regardless of the size of your customer-base, you want to communicate with as many of them as you possibly can.

One of the most effective ways to do this is through SMS marketing. Here’s why.

Reach Customers Directly

With SMS marketing, you can reach customers directly on their mobile devices.

You might be thinking, “Can’t you ‘directly’ reach customers through email as well?”

When was the last time you checked your email? How about the last time you checked your texts? Our guess is that you more recently checked your texts, and if not, you definitely check your texts more frequently than email.

On that note, when was the last time you deleted an email without reading it? How about the last time you deleted a text message without opening and glancing at it? Exactly. It’s incredibly more likely you’ll open and read a marketing text than a marketing email. 

Most people spend a majority of their time on their phones (citation not needed). And guess what? Many of your customers actually want you to send them that hot deal and limited-time promo coupon via their phone. And because SMS marketing makes it easy for customers to opt-in or out, it makes sense that your business should be able to text the customers who want to hear from you. 

While the benefits are obvious for large businesses and corporations using SMS marketing to send mass promotions and announcements, it’s just as beneficial for small businesses.

Your small business may not have as many customers, but the customers you do have are loyal! They’re more likely to subscribe to your SMS campaigns because they love your product or service, and with a smaller customer-base you get the privilege of more personalized and creative messaging with your customers. And there’s no need to break the bank in the process.

Cost-Effective Marketing Strategy

Yes, you read that right. SMS marketing is a cost-effective marketing strategy. Compared to other forms of marketing such as OTT or Search Engine Marketing where you’re spending thousands of dollars in the hopes of getting noticed, SMS marketing is much more affordable.

With SMS marketing, you typically pay a monthly fee to access the features you need to send messages to customers you already know want to hear from you. This is a great option for businesses of all sizes because it’s so budget-friendly.

Additionally, since SMS messages have such a high open rate, your business can see a high return on investment (ROI) with text-based marketing.

You can market to small or large audiences while keeping your marketing costs low.

Automation and Personalization

From sharing irresistible promos, sales and discounts, sending alerts and reminders, to providing customer support, your business can quickly boost engagement and foster a faithful customer-base. 

Automation keeps your messaging efficient by allowing your business to send messages in response to specific triggers.

For example, an e-commerce brand could send an automated message to customers with abandoned shopping carts, reminding them to complete their purchase. Similarly, a restaurant might send an automated booking confirmation message to customers who have just made a reservation. 

Businesses like hotels, boat charters, etc. working in hospitality and tourism can use automated messaging as an interactive concierge tool. Easily send welcome information to guests, or triggered responses for specific information about times, weather updates, delays, etc. 

Along with automation, personalization gives your SMS marketing an extra edge. With SMS marketing, businesses can tailor their messages to specific customers or groups of customers. SMS marketing campaigns can segment contacts into targeted audiences to interact with particular demographics, interests, or buying behaviors, so you can reach the right customers with the right message. 

More specifically, SMS platforms like String include personalization fields, allowing a recipient to receive an individual text with their first name even though the message was sent either as a mass message or a triggered response.  

Bolster Real-Time Communications

Hook your customers with interactive, fun, and catchy campaigns using SMS marketing. Find robust tools like keyword campaigns, customizable and personalizable auto-replies, triggered responses, templates, and more with String. Contact segmenting tools help you organize your inbox and communications to create campaigns and responses for specific audiences.

With SMS platforms like String, you can bolster your real-time communications with your leads and clients, or use your SMS software as a customer support resource. It’s crucial to always obtain consent from your customers through an opt-in or opt-out before sending messages, keep messages useful and valuable to customers, and stay concise and to-the-point. Your SMS marketing can excite your customers, foster loyalty, and help multiply your sales. Supercharge your messaging today with String’s intuitive and versatile SMS marketing tools!

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