{"id":5868,"date":"2024-08-19T22:27:43","date_gmt":"2024-08-19T22:27:43","guid":{"rendered":"https:\/\/www.joinstring.com\/blog\/?p=5868"},"modified":"2024-08-19T22:27:48","modified_gmt":"2024-08-19T22:27:48","slug":"tips-for-10dlc-preparing-a-privacy-policy","status":"publish","type":"post","link":"https:\/\/www.joinstring.com\/blog\/tips-for-10dlc-preparing-a-privacy-policy\/","title":{"rendered":"Tips for 10DLC: Preparing a Privacy Policy"},"content":{"rendered":"\n

When it comes to sending and receiving marketing text messages, successfully registering a 10DLC brand and campaign<\/a> is essential. Without such, wireless carriers are increasingly less likely to deliver SMS messages to your intended recipients.<\/p>\n\n\n\n

As we continue to learn about 10DLC and help our customers register their campaigns, we\u2019ve encountered a common reason for rejection. A number of campaigns have been rejected because the business lacked a compliant privacy policy on their website. <\/p>\n\n\n\n

We want to get your business text messaging and SMS marketing off the ground as seamlessly and efficiently as possible. We\u2019ll share some of the fundamental components of a privacy policy to help ensure that your campaign is successfully registered. This can also help minimize any delays as you use String to supercharge your marketing efforts and boost customer engagement.<\/p>\n\n\n\n

What Is A Privacy Policy And Why Do I Need It?<\/h2>\n\n\n\n

To put it simply, a privacy policy is a legal document posted on a company website that states the specific information you collect from your customers along with your methods of collection, storing, and sharing that information. And as it pertains to marketing communications via email and text messaging, it\u2019s important to clearly state how one can unsubscribe from company communications.<\/p>\n\n\n\n

According to CTIA (Cellular Telephone Industries Association) Messaging Principles and Best Practices<\/a>:\u00a0<\/p>\n\n\n\n

Message Senders should maintain and conspicuously display a privacy policy that is easily accessed by the Consumer (e.g., through clearly labeled links) and that clearly describes how the Message Sender may collect, use, and share information from Consumers.<\/em><\/p>\n\n\n\n

The core of 10DLC attempts to create an ecosystem that reduces scam and spam messages, with recipients only receiving SMS messages from verified<\/a> and vetted brands and businesses. Only recipients who explicitly request to receive text message communications from your business receive them. Customers always have a clear understanding of how they can unsubscribe from these communications.\u00a0<\/p>\n\n\n\n

What Should Be Included In My Privacy Policy?<\/h2>\n\n\n\n

If you take some time to study the privacy policies of other companies you\u2019ll see some common themes that will help you create the best one for your business. Here are some things to include:<\/p>\n\n\n\n

The personal information you collect and use from your customers <\/h3>\n\n\n\n

This should include a list of every possible piece of personal information you collect from your customers and how it\u2019s collected. This may include:<\/p>\n\n\n\n